How Email Grows Your Business in a Zero-Click World

20th November• 9.30am–5.00pm • London

How founders build an audience they own when search and social stop sending traffic.

After two decades of disruption, email remains one of the few places where a business can build a direct relationship with people.

And that matters more than ever.

If you’re building a business for the long term, you need an audience you own.

This workshop will show you how to build one, even in a Zero-Click World.

Who this workshop is for

This workshop is designed for:

• For any business that relied on social media to drive traffic, then the algorithm changed.
• Founders.
  
• Company of ones.
• Brand owners.
• Marketing Directors.
• Direct to consumer brands. 
• Freelancers.
• Creative and digital agencies.
  

What you'll learn

Master Rented Land—Without Links

• Learn how to design native, “zero-click” posts that can get up to 10× the reach by teaching directly in the feed.

The 5:1 Content Banking System

• Build trust by making five high-value “deposits”—native insights—for every single “withdrawal”: asking someone to sign up for your newsletter.

The Repurposing Flywheel

• Take a single high-performing native post and easily expand it into a newsletter, blog post or podcast talking points.

Shift Your Focus from Traffic to List Growth

• Stop chasing volatile web traffic. Start measuring the health and growth of your email list instead.

Post Less for Higher Reach

• Master just one or two platforms, sharing high-signal content only two or three times a week.

Win Algorithm Independence

• Use rented social channels to build an email list you own—the only channel where the metrics have remained stable for 20 years.

Workshop details

Date: Friday 20 November

Time: 9.30am–5.00pm

Location: London

Format: In-person workshop

Group size: Limited places to maximise discussion and practical support.

Frequently Asked Questions

What time does the workshop start and finish?
The workshop will run from 9:30am until 5pm at Cecil Sharp House, London.

Will there be time to speak directly with David?
At the DO Lectures, we believe that the best conversations happen in the interim. The breaks in-between and lunch are great times for discussions with David and fellow attendees.

I have a team and I'd like them to do the workshop. Do you offer group discounts? Great and yes! Drop us an email at info@thedolectures.co.uk with details of how many people are in your team and we'll sort something out.

Is lunch provided?
Absolutely! Lunch, tea and coffee will all be supplied and are included in the price.